Exhibitors Summit: How to connect with your customers
Join the very first Exhibitors Summit where we focus on building relationships with your customers when you exhibit worldwide. Meet other exhibitors from the Danish Export community and get ready to be better equipped in preparing your trade fair participation and meeting current and future customers.
Tidspunkt
27.06.2024
13:00 - 15:30
Sted
Eksportens Hus
Pris
Free participation
Members only
Not a member yet? Then contact Pernille Vildsted Nielsen below
Ledige pladser:
14 / 60
It's up to you to make the most out of your exhibition and the money and time you spend. But it's not necessarily easy to make your booth buzz with life and establish relationships that you can build upon and turn into customers and business partners after the trade show.
It takes preparation and a dedicated focus on what you want to achieve from your participation.
What are successful relations for you, and how do you turn them into customers? Big questions like that can become easier to answer when you gather with other exhibitors here at Danish Export. Join the Exhibitors Summit in June and become an expo professional.
You will be better equipped to:
- Prepare and set goals for your participation
- Book meetings before the exhibition and follow up on potential leads when the exhibition is over
- Attract visitors to your booth, so you can close deals and get in touch with new customers
- Navigate cultural differences
- Use social media in building relationships
We have teamed up with other expo professionals who are more than ready to share their expertise and experiences with you.
And we'll end the day with a good glass of Crémant - to celebrate all past and upcoming fairs.
The program for the day
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13:00
Welcome
Ilse Korsvang, Danish Export -
13:05
A Danish Export members' guide to exhibitions from start to finish
Lena Warming, Head of Commercial Services, Kamstrup A/S- How to prepare and set goals for your participation
- How to act at exhibitions, so you can close deals and get in touch with new customers
- How to book meetings with customers beforehand and why
- How to profile you and your company on LinkedIn before, during and after
- Leads – before, during and after an exhibition
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14:00
Networking & coffee
-
14:30
Navigating cultural nuances: Tips for successful business interactions
Sebastian Schwarz, Danish Export -
14:40
Member advantages for exhibitors
Ilse Korsvang, Danish ExportHow to find relevant market information and prepare
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14:50
Strategic marketing for success
Tobias Egmose, Danish Export- Maximizing Denmark Pavilion Exposure: Strategic branding and promotion
- Social media excellence: Planting seeds for success
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15:00
How to prepare and optimize your presence at the fairground
Søren Rasmussen, Managing Director, Danish Energy Export- How do you use your exhibition walls
- How do you showcase your products
- What should you consider when planning your booth (People, equipment, graphics)
- Exhibition trends and useful tips
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15:25
Networking & a glass of Crémant
Ilse Korsvang, Danish ExportWe toast to a good first half-year with a lot of successful exhibitions and are looking forward to an exciting autumn in Danish Pavilions around the world.
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Lena Warming, Head of Commercial Services, Kamstrup A/S
Lena Warming has more than 25 years of experience within sales and marketing. For the last 17 years she has worked at Kamstrup, where she has held different positions within marketing and international sales of smart metering technology to the water utility sector. She is also member of the board in ”Dansk Miljøteknologi”.
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![[Brug Ikke] Søren Bomholt Rasmussen (1)](/media/wxth3jgq/brug-ikke-soeren-bomholt-rasmussen.png?anchor=center&mode=crop&quality=80&width=520&height=340&rnd=133615390950000000)
Søren Bomholt Rasmussen, Managing Director, Danish Energy Export
With more than 18 years of experience in exhibitions, in the early years as an exhibitor for various companies and for the past 10 years as Managing Director of Danish Energy Export, Søren has been involved in the development, planning, and execution of over 100 national exhibition concepts within the energy sector.
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Sebastian Schwarz, Head of Danish Export Academy
If you want to expand your network, there is a good chance that Sebastian can help you. He has many years of experience with Danish Export and a large network, giving him the skills to connect you with new contacts. Sebastian was born and raised in Germany, holds a master’s degree in political science from the University of Copenhagen, and has 20 years of experience with international collaboration projects, competency development, and networking across borders and cultures.
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Ilse Korsvang, Head of Business Development
Ilse has more than 30 years of experience in export sales, market establishment, and building distribution networks. For the past 12 years Ilse has worked at Danish Export, first in charge of our water network making numerous Pavilions world wide, and now as Head of Business Development, working with knowledge and services for our members.
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Tobias Egmose, Head of Marketing & Communication, Danish Export
Tobias Egmose has broad experience with digital communication and creative marketing that drives action and motivates target groups beyond the ordinary. In his career, he has been working in everything from NGOs, startups, companies, agencies, and advisory boards, thus having a broad professional weight within marketing, business development, and management.